Marketing to Millennials and Gen Z

Casino is one of the few movies that has really captured the essence of Vegas. While other movies glamorize the party scene and weekend getaways, this movie delves deeper and shows us how Vegas became what it is today. It also exposes the past ties of Vegas with organized crime and lays bare its roots. It is in this way that Casino is more educational than other movies and a true gem of Martin Scorsese’s work.

Casinos have a certain allure that draws people in to play games of chance and try their hand at winning huge amounts of money. The flashy decor and music help to create an energizing environment where you can let loose and enjoy the atmosphere. In addition, there are usually food and drink options as well as entertainment to keep people captivated and spending more time at the casino.

While many casino marketers focus on demographics and income to determine future behavior, there are other factors that can influence a customer’s decision to gamble. For example, Millennials and Gen Z are more likely to spend on food, entertainment and non-gaming services than previous generations. This means that it is important for casinos to focus on strategies that will appeal to this audience.

This may include partnering with e-sports teams and leveraging virtual reality to allow players to experience the thrill of gambling from home or anywhere in the world. It also might mean focusing on events and group business to boost revenue. For example, using Cvent’s Competitive Market Ads to get your casino major exposure for a specific area or sister markets is a great way to reach event planners and earn group business that would not otherwise have been exposed to you.