Casinos are a big industry that generate billions in revenue each year. While the popularity of gambling has been around for millennia (wooden blocks for games were found in 2300 BC, dice came into use around 500 AD, and cards popped up in the early 1600s), modern casinos have added extra layers of excitement to attract visitors and keep them coming back for more.

While most movies about Vegas focus on the glitz and glamour, Scorsese’s Casino takes a more nuanced approach that delves into the city’s past ties with organized crime and exposes its underbelly. It’s also one of the most violent films ever made, with scenes involving drug deals and murder. Yet, while it’s graphic, it never feels gratuitous – and this may be because it’s all true.

To compete with other casinos and attract new players, you need to be on top of gaming trends. This includes the technology behind iGaming, entertainment preferences, payment options, and a host of other factors. Having a team of experts in each of these fields is key. However, this can be cost-prohibitive for smaller casinos.

In addition to hiring the right people, you need to promote your casino brand effectively to reach the most potential customers. Cvent’s Competitive Market Ads give you prominent exposure to event planners who are searching for solutions in similar markets, helping you earn group business that you wouldn’t otherwise get. This is an ideal way to help boost your casino’s reputation, grow revenue, and stay ahead of the competition.